Instagram integration: Reels, Stories and carousels by API

Check also show in feed ( share_to_feed ). Trial Reels are not shown to followers first by design.

What it can do

Reels with caption (up to 2,200 characters), "also show in feed", collaborators, cover image or cover frame, audio name and location.
Trial Reels that are first shown to non-followers, if your account has the feature.
Stories with a video or a photo.
Photos and carousels. A single image or a carousel of up to 10 items – images and videos can be mixed.
First comment right after publishing, e.g. for hashtags.
Statistics. Followers and number of posts of the account, likes and comments of a post.
No Facebook page needed. We use the Instagram API with Instagram Login, so a professional account is enough.

Instagram fetches the media itself from a signed, unguessable address on our servers that expires with the media.

Review: Meta App Review and Meta business verification. Until Meta has approved our app, the connect button shows "coming soon".
Professional accounts only: Business or Creator. Personal Instagram accounts cannot post via API.
100 API posts per 24 hours per account (Instagram's limit; carousels count as one).
Carousels: at most 10 items.
Delete: Instagram's API does not allow deleting posts.
Instagram processes videos after the upload; long or unusual files can take a few minutes before they appear.

Make sure your Instagram account is a professional account (Instagram app → Settings → Account type and tools).
In our app open Accounts, choose the profile and click Connect on the Instagram tile.
Sign in with Instagram and allow publishing and comment access.
The tile now shows your Instagram name. In New post tick Instagram and pick Reel, Story or – for images – photo or carousel.

Via API: platform[]=instagram; for photos use /api/upload_photos with several photos[]. More: connect accounts.

No. The Instagram API with Instagram Login works with the professional account alone.

Check "also show in feed" (share_to_feed). Trial Reels are not shown to followers first by design.

Collaborators work for Reels and photos. Tagging people at a position in the picture needs coordinates; send user_tags via the API.

Instagram refuses further posts for 24 hours. We show the current usage and let the post fail with a clear message instead of retrying endlessly.